" We wanted to create a container that both celebrated the heritage of motion arts as well as its digital present while affording us a very literal medium for the content – the idea of altered states through motion. From there the idea of a hi-tech zoetrope arose.To illustrate the idea of disparate images coming together Troika deconstructed legendary type designer Wim Crouwel´s Gridnik typeface for the zoetrope, breaking the typeface into verticals, horizontals and diagonals which merge into letters and words at speed. "